PARKING BUDDY

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Parking Buddy Cookie Policy

Parking Buddy (hereinafter referred to as the “Company,” or “we”), shall undertake to ensure the security of personal information and the protection of rights of the visitors of the website (hereinafter referred to as the “Visitors”) while you use website www.parkingbuddy.co.uk (hereinafter referred to as the “Website”) and the content of it.

First and foremost, we DO NOT sell your personal information. However, when you visit or interact with our sites, services or messaging, we or our authorized service providers may use cookies, web beacons, and other similar technologies to make your experience better, faster and safer, for advertising purposes and to allow us to continuously improve our sites, services, applications and tools.

Last Revised: 01 Sep 2022

cookie-policy-page

1. General Information about Cookies

  • Login data (IP address of the logging-in device, login time, location from which the login is attempted);
  • Type of browser;
  • Demographic data (age group, sex);
  • Data about the fact how you browse the Website (which sections you visit, what products are you interested in).
  • Ensure efficient and safe functioning of the Website; we use cookies to enable and support our security features, and to help us detect malicious activity on our Website;
  • Understand, improve, and research products, features, and services, including when you access our Website from other websites, applications, or devices such as your work computer or your mobile device;
  • Recognize the returning visitors of the Website; cookies help us show you the right information and personalize your experience; cookies also help avoiding re-registration or re-filling of the information by you each time you visit the Website;
  • Analyse your habits so that the functioning of the Website would be convenient, efficient and would conform to your needs and expectations, for example, by ensuring that the Visitors would, without difficulty, find everything they are looking for;
  • Measure the flows of the information and data being sent to our Website; we use the cookies for accumulation of statistical data about the number of users of the Website and their use of the Website;
  • Targeting and advertising; by using the cookies we may collect information so that only relevant content is displayed for the browser by creating different target groups; we may use cookies to show you relevant advertising both on and off our Website.

2. Cookies Used on the Website

2.1 Cookies used by the Company
  • Strictly necessary cookies: These cookies are required for the operation of our Website. They include, for example, cookies that enable storage of information filled by you during the browsing session, enable you to log into secure areas of our Website. Without these cookies operation of the Website would be impossible or its functioning may be severely affected.
  • Preferences / functional cookies: These improve the functional performance of our Website and make it easier for you to use. These cookies remember the settings selected by the Visitors (for example, the settings of language and time zone). With the use of these cookies, the Visitors may avoid the changes of settings during each visit of the Website. These cookies also remember changes made by you in the Website (for example, in case you leave comment on the Website). These cookies do not track your behavior in other websites.
  • Analytical / performance cookies:These cookies show us if the Visitor has visited our Website before. The analytic cookies allow us to recognize and count the number of users of our website and see how such users navigate through our Website. We also use cookies to understand, improve, and research products, features, and services. For instance, analytical cookies may show us, which websites are visited more frequently, help us to record dysfunctionalities of the Website, etc.
  • Marketing, targeting and advertising cookies:These cookies record your visit to our website, the pages you have visited and the links you have followed. We will then use this information to make advertising displayed on it more relevant to your interests. The advertising cookies let us know whether you have already seen the specific advertisement or a certain type of advertisement, and how much time has elapsed since you saw it. We may use the cookies set by another entity so that we could provide the advertisement oriented more specifically to you. They are also used so that we could see the certain advertisements only a certain number of times and that it would help to measure the efficiency of advertising..
2.2 Third-party cookies
  • booking_session (30 days)
  • Google
  • Facebook
  • utm_campaign (30 days)
  • utm_medium (30 days)
  • utm_source (30 days)
  • utm_data (parkingbuddy cookie for Google Analytics data – 30 days)
  • Adwords retargeting
  • Facebook retargeting

4. General

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